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• NovusAltair.com is the UK-based ISO 9001, 14001 & 45001 certified and SIA (ACS) approved provider of professional Security Services.
• The company also provides IT and R&D solutions to a range of businesses.
• We are looking for a Digital Marketing Manager to join our team at Novus Altair Pakistan to take on full responsibility for bringing forth new ideas and digital marketing/sales campaigns that will be able to drive brand, leads, and business objectives.
• Manage Social Media, including but not limited to Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram and YouTube
• Facilitate user growth by increasing retention and brand awareness
• Understand and prepare reports using Google Analytics, Google Tag Manager, Facebook Pixel
• Drive creative marketing campaigns on Google Ads, LinkedIn, Facebook Ads - including remarket
• SEO and SMO- advanced knowledge and understanding of how to ensure we drive organic traffic from a technical and content point of view
• Undertaking research about the latest trends in the web market with regards to web content, social media marketing, SMS marketing, email marketing etc.
• Proficient with SMO and SEO
• Design UI/UX experiences and funnels for new customers using Figma
• Provide detailed insights into customer journey, drop off points, and landing page optimization using HotJar and Lucky Orange
• Coming up with creative ways to market Novus Altair
• Collaborate with Web Designers and Content creation unit on content development and planning.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Develop the execution independently from start to finish, leveraging internal support and driving collaboration
• Technical auditing, keyword research, content recommendations reporting and forecasting, using relevant tools as necessary.
• Collaborating and sharing initiatives, best practices and results with the wider team.
• Implement basic HTML and JavaScript tracking and scripts (all taught to you by our experts)
• Create email marketing flows in Send in Blue / Send Grid

Qualifications & Experience :

• University Degree in Business / Marketing / IT or similar
• At least 2-4 years of proven working experience as a digital/web marketing officer or similar role.

Essential :

• Experience in content marketing
• Experience in marketing for user retention
• Knowledge of Shopify - having run or worked on a Shopify store
• Email marketing and copywriting experience - particularly building email workflows
• Background in subscription-model based growth
• A high degree of understanding and familiarity across owned, earned & paid digital channels (e.g. websites & landing pages, Organic & Paid Media Social, PPC, email, SEO, SMO)
• Highly organized and able to manage multiple projects with a a multitude of stakeholders to tight dealings
• Evidence of background, qualifications, skills and experience will be assessed against your application and references provided.
• Personal qualities will be assessed against references and your performance at the interview.